While the learning process often begins at a college or university, particularly one that has its own radio facility, radio programming isn't something you learn in school, from a textbook. Most real programming comes about the same way our parents learned about sex: from ...

What It Means & What It Does For everything there is a season ... and the one that sees the first dustings of frost leave your windshield, spring flowers blooming and the air changing also marks the time to abandon all hope of hiding your ratings under something called ...

The Dawn Of A New Era The glory days when great 12+ ratings meant everything are likely gone forever. As advertisers become smarter, researchers become sharper and programmers become more savvy, the demographic pie is being carved into smaller slices. Today smart ...

It's A One Way Street That Leads To Success For Either One All too often these days, local air talent is either discouraged, passed on for a bigger name or run out of the business due to continued downsizing. It's especially sad watching air talent who've been forced ...

Part II: Overcoming Promotion Pitfalls In An Artist Friendly Format Despite a cluttered competitive environment, there are many artists who have enjoyed lasting success in the past few years who owe a debt of gratitude to Urban-formatted radio. And while playlists ...

Part I: Filling The Hole Still Means Finding The Hits Hit, stiff, smash, automatic ... although music is a subjective topic, the whole is still greater than the sum of its parts. One of the questions being asked about those parts by today's Urban programmers is, "Have we ...

How Soon The Picture Forms Makes The Difference This week we are going to explore some of the largest day-to-day challenges of both radio programmers and record executives. Believe it or not, label reps are an essential part of any music station's endeavors to offer ...

As we conclude this celebration of Black History Month 2012, there are those who say that African-Americans should look to ourselves for solutions to our most pressing problems. The problem with that notion is that we don't always hold the means to solve problems that ...

As we continue with our current series for Black History Month 2012, it's apparent that a lot of people are simply tired of hearing about the problems of African-Americans. They're got their own problems. And even though they acknowledge that our problems are ongoing and ...