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June 26, 2012
Do Urban Formats Rely Too Much On Testing?What About The Responsibility to Develop Artists? One of the most often-heard complaints from label executives is that Urban programmers rely too much on research and no longer have the patience nor commitment to work with them to help develop new artists. Radio, on the ...
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June 19, 2012
Black Music Month 2012 - Part IV: "Lose Some Wait"It is hard to realize that a quarter of a century ago, many of today’s baby boomers were committed to the civil rights movement, the revolt of youth, the anti-war movement and other causes. Descendants of a generation dedicated to saving the world and believing ...
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June 12, 2012
Black Music Month 2012 - Part III: "A Better Best"As we continue our journey into the third week of Black Music Month 2012, this time we find ourselves again examining not only our musical history, but also our culture and ongoing struggle. Our music is part of and directly affected by that struggle. So in June 2012 ...
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June 5, 2012
Black Music Month 2012 - Part II: "Lost Firsts"In this the second of our four-part series celebrating Black Music Month 2012, we reflect on the progress we've made as part of our celebration. Wikipedia, the online encyclopedia, says Black music is an umbrella term given to a broad range of music and musical genres ...
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May 30, 2012
Black Music 2012 - "Stretch Your Ears And Your Mind"As we begin the celebration of Black Music Month 2012, it is no surprise that despite the musical vapidness of public support for what is being called “vintage soul and true jazz,” students of our nation's black studies programs are becoming knowledgeable ...
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May 22, 2012
Dashboard DilemmaCapturing Cume With Car Tunes Long ago in a galaxy not so far away, in the land of short songs, long contracts, shotgun jingles, CDs, live copy, local morning shows and one programmer to a station, life was simpler. But as you know, that has all changed. There's a ...
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May 15, 2012
Re-Positioning Urban RadioPPM Has Forced A Needed Change Despite the fact that in 2012, we're time-strapped and cost-conscious, there are still ways to increase our listenership. There is an especially good opportunity to score -- if you know the PPM secrets of re-positioning. Urban ...
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May 8, 2012
Finding Fill-InsPart-Time Help ... Can Be A Full-Time Job In the current economic climate, even the most successful stations are facing new and unexpected challenges. Companies whose stations rely on innovation for growth -- that view the development of new products and services as ...
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May 1, 2012
The 18-34 Sample DilemmaWhat do the latest Arbitron ratings tell us about how Urban stations are doing in the battle for audience share from adults 18-34? Clearly there are challenges. It is no secret that Arbitron has had difficulty obtaining usable diaries and increased "carry time" for ...
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April 24, 2012
Research RundownProbably nothing confuses and affects all Urban formats today more than research. Many Urban programmers are redefining their research strategies and expenditures. New market competition, niche formatting, demographic changes and financial resources (or the lack thereof) ...