The New Niche Programming Either the velocity of change has accelerated exponentially or the most fortunate generation in history have been enveloped in the very change they started. Today's Urban radio is a huge part of this change. In our continuing efforts to bring ...

Before You Can Take It Out, You've Got To Know It's Trash As we get ready to fade into Fall, now's a good time to look at the problems caused by clutter on the radio. The problem for some programmers is that they may not know exactly what is clutter or trash ... and what ...

Not Everyone's Happy About It It's summertime, the listening is easy and audiences all across America have suddenly found the dark spot on the dial may just be the bright spot. Urban and Urban AC stations are doing very well in some of the largest markets in the country. ...

Re-Defining The Roles Many of us are so busy "putting out fires" these days that we don't have much time for innovation or creativity. But they're too important to ignore. As a program leader, what is important about creativity and innovation and your role with them is ...

Push The Adrenaline Button Your station is in a relationship with your audience. Now you've got to keep or improve this relationship and prevent cracks from appearing. Sometimes this improvement means changes. These changes are necessary because just when you least ...

They're Affected By Changes In Lifestyle, Audience Makeup And Mobility We're living in some interesting, challenging and scary times. There is no question that today's radio programmers are required to possess a wider array of skills than ever before. "Delegation" has ...

A Better Shuffle Means A Greater Chance Of Winning We've passed the halfway point of 2012. This is the best decompression time to look back and then look ahead. We need to see what we've accomplished and then set new goals. One of the things we've observed so far this ...

Dispelling Myths About People, Audience And Time The mining camps of the early West in the second half of the 1800s were precursors of the brutally demanding Industrial Age, inflicting huge new demands and stresses on everyone. Programmers are facing similar ...

Re-Focus On The Right PPM Estimates Every time I do an editorial that only applies to programmers in markets measured by PPM, I hear from those who are still in diary markets. My response is the same: One day you may move to a PPM market, and this is information you will ...