City Limits Shouldn't Be Listening Limits Part of a new group of listeners with which many Urban stations share limited listening time are what we like to call the "suburban cume." For the most part they are the single professionals. They're following the jobs, but in a ...

Moments of Choice Many Urban stations today are faced with a triple whammy of declining national ad dollars, a shrinking local ad revenue pie and heavy debt service. What happens as a result of this pressure is it forces programmers into moments of choice. For these ...

The Measurement Challenge Autumn's falling leaves signify more than just cooler weather. It's also time for stations in this post-telecom world to look down the road and make some plans. Managers want to talk about why certain things are needed and eliminate anything ...

Eclectic Experimenters As we prepare for the move from fall to winter, one of the seasonal changes some programmers make is to slow down how fast they pull songs out of power, permitting them to bang the re-currents a little longer and tolerate the burn factor a little ...

Time-Shifting Has Moved To The Forefront It's rare today that programmers can spend most of their careers at one station. In fact, usually a resume is filled with a stop here and a stop there. But there are exceptions -- those rare instances when someone can excel within ...

Radio's In-Car Reach Tied to Technology A recent national in-car study shows that as America continues to become more mobile, and as time spent listening in cars climbs, the "dashboard dilemma" becomes even more critical for programmers. It comes down to this: In an ...

Are They Totally Different Or Just Younger? They are variously known as the Net Generation, Millennials, Generation Y, Generation Jones or digital natives. They're not totally different, but they are younger. Whatever you call this group -- roughly those born between ...

Solving Artist Separation Issues For years now, the problem of scheduling the same artist with two different songs has been a problem. This week we examine some solutions. The old premise is that if it's a big enough hit, the audience doesn't care. How many times have ...

The Branding Bonus Social networks and the vast array of other social media sites have changed forever how people seek out and find their entertainment. Although for most, entertainment usually comes down to their favorite songs or artists, there are some who like talk ...