As we celebrate June being Black Music Month 2008, we recognize that in a new age. America 2008 is not the same America of the '70's, '80s or '90s. In those years and decades, we experimented, we learned and grew. This growth process continues in 2008. More than ...

Traffic Trouble Spots And The Wrecks They Cause This time, I'd thought we'd repeat one of our most popular editorials. It's the only one we've ever repeated one, but I think you'll agree, this is probably our funniest and yet, most believable one, especially if you've ...

Less Hype - More Realism There are stations that have become market leaders and held that position regardless of the musical trends. When they do, promotions people of all ages support them. The audience identifies with and trusts these stations' call letters. Playing the ...

The Key Is To Be Ahead Without Being Way Out Cume is key for Urban formats. That means getting some new people to listen to your radio station. This is nothing new. What may be new is the fact that for many Urban stations, the passion that drives that cume is fading. In ...

Reinvention Is The Best Way to Inspire A lot of what inspires new listeners -- and encourages old listeners to continue to listen -- is reinvention. Reinvention is the art of relishing the idea of looking for a new way of doing something. It's presenting something fresh. ...

Interviews Can Be Clutter Or Ratings Boosters One of the questions we keep getting asked is should Urban and Urban AC stations do interviews? Many programmers and consultants say they're a tune-out. Others say they should only be done in the morning show and must be ...

"It's Not How Large You Make it, But How You Make it Large" As we dive deeper into the Spring 2008 Arbitron sweeps, we are faced with the traditional size problem. In this case, it's the size of the shares. The larger the shares, the better you look. So the question now ...

Declare War Before It's Declared On You Radio is a lot like sports. In order to be a consistent winner you have to play both offense and defense. Most programmers are familiar with the tactics of offensive programming, but they may not have even thought about or been ...

Give Them More Of What They Listen To Radio For The challenge in 2008 for those who want to continue to win is to step out from the crowd, stop running with the pack and rise above the other stations. These challenges are going to be met by just a few calculated ...