-
Urbanizing
Archives
-
April 1, 2008
Curing The Cume Crisis"Think-ALong" Is The Goal You remember that so-called "sing-along" theory we shared with you last year? Well, it works. When you can get your adult listeners to sing along with the songs you're playing, or more importantly, "think along," you're well on your way to ...
Read full article » Comment on this article -
March 25, 2008
Spring Scheduling SecretsCreative Clocking Is Not Just Hit-After-Hit ... Time After Time One of the things every Urban station must do in preparation for the upcoming Spring Arbitron sweeps is fine-tune its music scheduling systems. There's no more locking in a hot clock and then letting it run ...
-
March 18, 2008
What Fuels Those Fickle Music Freaks?We're All Horny To Play The Hits Urban-formatted stations are at a crossroads as we prepare for the upcoming Spring Arbitron sweeps. This is largely due to the fact that ours is a mongrel format. Urban and Urban AC formats have very few format exclusive jams. Some ...
-
March 11, 2008
It's Not Your Mama's Radio Station...But Is It Your Baby's Mama's Radio Station? Programming any Urban or Urban AC station targeted primarily to African-American listeners today is an ever more challenging proposition. In addition to the ongoing Arbitron sampling issues and the PPM, the last few months ...
-
March 4, 2008
When Is It Time To Drop The Add?Radio Needs To Allow Artists & Records To Develop It seems to be happening more and more with Urban and Urban AC radio -- tracks that weren't testing in callout research two weeks or a month ago finally kick in. Unfortunately, sometimes that happens after a label has ...
-
February 26, 2008
Celebrating Black History Month, Pt. IV: Beyond the Rhetoric - African-America Is Still DividedAfrican-America Is Still Divided In this, the fourth and final chapter in our current series for Black History Month 2008, we're going to examine a little more black history and its evolution. Also, we want to look positively on some progress that's been made in ...
-
Our History Is A Dream, A Feeling And A Reality This is the third of our four part series for February - Black History Month 2008. This time we take a look at African America with the top down, where history is constantly being made and written about. From ...
-
February 12, 2008
Celebrating Black History Month, Pt. II: America's Changing FaceIn this, the second of our current series on Black History Month, we decided to fill in some blanks and answer some questions you might have regarding the whole reason for Black History Month. Why does it exist and why was the month of February chosen? Some ...
-
February 5, 2008
Celebrating Black History Month, Pt. I: Events That Shaped Our LivesFebruary is Back History Month, and Black History Month 2008 is dedicated to the recognition, perpetuation and preservation of its contributors, young and old, who have been at the forefront of the struggle -- men and women who do not believe that challenges ...
-
January 29, 2008
What If The Ninth Caller Is An Idiot?Are Generation Ys Smarter Than Generation Xers? If you're on the air, or have been ... if you're a PD or MD or have been ... this question is all-too-familiar territory for you. It's Thursday (while we're still operating with the Arbitron diary); you've got your air ...