Beware Of The Risks If your station plans on doing callout research or auditorium music tests (AMTs) this summer, this is a great time to check up on them. Whether you are doing in-house research or your company has hired an outside research firm to do the work for you, ...

Know What Listeners Are Looking For There are many theories about how to get and keep your listeners, but the truth is that in any situation, you have to know what listeners expect of your station -- then under promise and over-deliver. Naturally, it's a lot easier said ...

The Growing -- Shedding Theory Of Consistency For several years now, I've been talking about the "summer music freaks." Those are the selfish listeners who find our frequencies and use our stations strictly as a music source. One of the keys that will help keep them fixed ...

The Empty Male Bag A newlywed jock in St. Claire Figured he'd found a home there Then his ratings went down Now he's got to leave town His wife's staying, says she doesn't care Stay in this radio or music business long enough and you can expect to be laid off, transferred ...

It's Summertime And The Listening Should Be Easy ... But Is it? It's time to get ready for summer ... for many of us, the last leaf on our lucky clover. Even for those of us who love the change of seasons, this year is different. Some Midwesterners are faced with battling ...

Feeling The Heat Urban radio's identity is being redefined this summer by a few innovative programmers determined to build audience for their stations in a very competitive market. The potential for success can always be measured by the increasing cume that samples their ...

When It Really Is Less For some time now, a lot of us on the programming side realized that one of the most irritating things that listeners have always complained about was the fact that their favorite stations had too many commercials. When we really looked at the ...

  Hip-Hop - A Puzzle Of Proven Realities As we enter into the fourth and final week of Black Music Month 2008, we find ourselves looking at a special culture and period that developed out of a need. There was a need to communicate. Then we realized we're really ...

  A large and growing part of the black music world in 2008 centers around gospel music and radio. Both are growing and expanding their audience base. Gospel music has crossed over. There have always been just a scant few gospel artists who have crossed over, ...