Don't Just Be Format Competitive ... Be Radio Competitive One of the things that winning Urban stations have discovered recently is that by touching the heavy users of the format in their market, they can maintain a stronger audience base on which to build. Granted, ...

It Can Give You Relevancy With Listeners During the past several months, Urban radio's state of flux has left of us wondering about a lot of things. Programmers especially want to know where the format's headed in terms of music, promotion, presentation, research and the ...

Flow Is The Key To Longer Listening Spans While there is no hard and fast rule about music director's duties in the urban world of 2008, one thing is certain; it's a position that carries a lot of weight and responsibility. The one thing that can make a difference and ...

In the Future Urban Programmers Must Narrow Their Focus We've been saying for some time now that Urban programmers need to narrow their focus as we move into the Fall ratings sweeps. For those in small and medium markets, there are some dangers and risks connected with ...

Creative Marketing Has Mass Appeal What's going on with Urban stations in 2008 is no different than what's happening with other formats. Successful stations must have a unified focus along with clearly defined marketing campaigns that focus on and explain what the product ...

Knowing Your Niche Can Help As more and more stations move from the diary to the meter, there are questions that surface as well as inaccurate conclusions. First of all, under PPM, cume is definitely king. Although occasions are becoming increasingly important in ...

A real cool night jock named Stan Got a steaming call from a fan Her voice gave him chills He offered to pay all her bills If he could just be part of her plan (Or if she would go for a ride in his van.) Stan is definitely the man. A homie you can understand. In this ...

Losing Your Job Can Teach You Some Valuable Lessons There are probably more qualified talent out of work today than at anytime I can remember in the history of our industries. This editorial is dedicated to all of you and designed to help some of you deal with one of ...

You Can't Create An Audience For The Format ...You've Got To Create A Format For The Audience As programmers we are often criticized for programming for our peers instead of our listeners. This time I thought we would take a look at programming the way our audience ...