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Urbanizing
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April 6, 2010
Radio's Net Generation UnpluggedTotally Different Or Just Younger? They are variously known as Generation Y, Millennials or digital natives. Whatever you call this group of young people-- those born roughly between 1980 and 2000 -- there is a widespread consensus among educators, marketers and ...
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March 30, 2010
The Challenges Of BalanceNecessary Shifts In Style Like many businesses today, Urban radio is in a constant state of change. Although many Urban-formatted stations are down further and suffer more, we are not alone. Sales are off as much as 30% for all formats. The optimists among us believe ...
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March 23, 2010
Situational AwarenessEven So-Called Formatic Perfectionists Must Stay Alert "Situational awareness" is a term used primarily by pilots to describe a form of constant alertness and readiness they need to avoid unexpected challenges in flight. Radio has a similar need. In addition to knowing ...
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March 16, 2010
Is Urban A Format Without A Future?Repositioning & Changing Misperceptions The radio industry as we once knew it has changed dramatically. Up until now, Urban radio has managed to survive despite the rise and fall of other, similar formats. Lately, Smooth Jazz stations have been dropping quicker than ...
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March 9, 2010
Calling Out The CalloutResearch Avoids Costly Scheduling Errors This editorial is as much for label executives and promotion specialists as it is for radio programmers and consultants. It has to do with research in general and callout research in particular. Callout research is a major factor ...
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March 2, 2010
Targeted Programming StrategiesKeeping It Real Takes On A Whole New Meaning One thing we've noticed as we say sayonara to the first couple of months of the new year is the need to keep growing new audience by using targeted programming strategies. There is a change in the thinking of today's ...
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February 23, 2010
Black History Month 2010, Part IV - Old School - New RapAs we wrap up our four-week series on Black History Month 2010, we look at old school from back in the day, coupled with new rap, for the new decade. While we find ourselves in a society in which race doesn't hold us back as much as it once did, we are still not free. ...
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February 16, 2010
Black History Month 2010, Part III - Looking Forward, Glancing BackIn this, the third part of our celebration of Black History Month 2010, it's time to look forward and then glance back and celebrate at least some of what African-Americans have given to the world. This, at a time when our industry, our economy and our nation is severely ...
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February 9, 2010
BLACK HISTORY MONTH 2010 (PART II)In this, the second week of our month-long celebration of Black History Month 2010 we want to share some more thoughts and ideas about a people and an environment in which autonomy is valued and decision making leads to achieving goals. It is a month in which we will ...
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February 2, 2010
BLACK HISTORY MONTH 2010 (PART I)We are proud to begin this series for February, Black History Month 2010. It is a month in which we bear witness to the progress, richness and diversity of African-American achievement. Quite naturally we are going focus and reflect on African-American history - a history ...