Part II - Our Future Has A Fighting Chance In this the second chapter of our current series for Black Music Month, we're going to tie some musical history with some technology and examine some valid reasons to combine both. For those of us who love the romantic pretense ...

Part I: A Different Reality As we enter into June – Black Music Month 2010, we find ourselves in the midst of another four-week period during which we attempt to seize the opportunity to raise the level of consciousness regarding the many contributions that ...

The Low Down On The Down Low There's no question we're going through some tough times as Urban radio executives face flat to no-growth revenue, while programmers continue to grapple with cutbacks and new technologies. Radio has survived a considerable amount of ...

Getting A Boarding Pass To The New Generation Part of the Generation Y, or "the bling generation," is one that has grown up with the Internet, sophisticated gaming, mobile smartphones and now the iPad. So it comes as no surprise that terrestrial radio, regardless of ...

Urban Radio's Need To Extend Reach & Confront Change Once upon a time a telephone was just that ... a landline telephone. Then it became a cell phone and it got smaller. Then the cell phone became a mailbox. After that it became a camera, a message center, a stereo, a ...

...Even With Stars On The Staff As we move deeper into 2010, it's time to reflect on some of the biggest challenges facing us. It's obvious that programming is tough and winning is getting even tougher. This will be a pivotal year toward building the future of not only ...

Listeners Treat Commercials Like Weeds For some time now, all of us on the programming side recognized that one of the most irritating things that listeners have always complained about was commercials. They always asked why their favorite station had so many ...

Reach, Not Frequency Although both are important, Urban stations searching for a new way forward are finding more and more that reach is key, particularly in the PPM world. Just about everybody in radio would agree that 2010 will go down in history as another year of ...

We're In The Audience Development Business Once we recognize that we're in the audience development business, it's easier to adjust to the fact that a different mindset is needed to attract today's key, target life-group. We have to begin to understand audience ...