Same Goals With A New Spin Being occasionally, but predictably remarkable is definitely something that can get you noticed in 2010. It's part of a new game that's already quietly making a difference in a number of markets. Going forward, programmers are going to have ...

As we celebrate the birthday of Dr. Martin Luther King Jr. in 2010, we do so in the middle of some volatile, changing times in the world. Times where unemployment and risks have grown larger than ever before. Times when we need to begin to take more control over the ...

As we celebrate the birthday of Dr. Martin Luther King Jr. in 2010, we do so in the middle of some volatile, changing times in the world. Times where unemployment and risks have grown larger than ever before. Times when we need to begin to take more control over the ...

Setting The Tone For 2010 Now that we have wound down 2009 and as we move forward, there are lessons from the past that can help us in the future. First, let's take a brief look at the current state of our industries. We find in spite of everything that happened, we ...

‘Twas the Knight Before Christmas He was all through the town But the clubs were all silent The scene was shut down. The fire was cracklin’ The eggnog on tap So just sit back and dib My new Christmas rap Now is the right time To share the good ...

Restructuring Reality -- Even "Trickle Down" is Going Up If you're a programmer or air talent, I don't have to tell you that we're going through some tough times. All companies have had to undergo cost-cutting initiatives. They have had to make painful cuts to survive. ...

Accessing The Accidental Listener Before we leave 2009, we wanted to take one last look at space. Not just any space, but the space on the dial that you want listeners to fill with your frequency. One of the best ways to do that, especially in the PPM world, is to find a ...

PPM Is Radio's New Frontier We've received a tremendous number of responses to our most recent editorial about Arbitron's PPM -- the portable, pager-like device that captures all consumer exposure to electronic media. The consumer wears or carries the PPM that, in turn, ...

PPM Problems & Solutions Now that ratings in the top-50 markets have gone or will go from quarterly to monthly, and trends from monthly to weekly, it's time to look at "monitoring the meter readers." That would be Arbitron. We want to examine many of the factors that ...