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August 24, 2010
We Know What You Did Last SummerTrying to Opt Back In -- The Season's New "In Crowd" Radio historians will likely see this summer as a season of change. They recorded what you did last summer and recognize that many are doing the same things this summer ... nothing. Or, at least, nothing new. This ...
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August 17, 2010
Beating the ClockSecrets Of Better Time Management Like many people fortunate enough to still have jobs, program directors' lives are tougher these days. You're already doing a juggling act, scheduling music, organizing the station's annual mega-concert (with no budget), attending sales ...
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August 10, 2010
Radio Roadies 2010It's time once again for our annual summer classic. We still get requests for this, so we're off to have a little fun as once again we again take on the traffic reports. It's a hilarious, hip look at the way traffic reports are handled on one of the few live, local ...
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August 3, 2010
Developing Personal Insight & Audience StrategiesThe Insider's Guide To Creating Better Radio As we sail through the summer of 2010, it's time to look at new ways of removing the bumps and smoothing out the ride that radio takes us on and, in the process, creating better radio. Personal insight is one of the audience ...
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July 27, 2010
The Crossover GenerationThey've Created A Powerful Story All Their Own If you sometimes get an uneasy feeling that everyone is flying down the freeway while you're still in the garage, fumbling for your keys, you're not alone. Our world is moving at warp speed. And if art is truly a window to ...
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July 20, 2010
Summer Rites Of PassageWhen Seasons Change, Do You? As we roll into the first phase of the summer of 2010, here are a few thoughts on summer, how and why it is different from the other seasons and what you can do to take full advantage of it. We want to help you max what we're calling "the ...
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July 13, 2010
Research Roll-OutCan It Make A Difference? In a changing media climate where, in order to survive, companies and stations have been forced to reduce costs, we can look for further reduced staffs, budgets and autonomy. Our business is separated right now into groups of people who are ...
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July 6, 2010
Generation RevolutionA Snapshot Of Tomorrow What would you think if you suddenly woke up one morning and realized that nearly all forms of entertainment were geared at people over 30? Then, on the other hand, suppose there was an underground network of book shops, night clubs and other ...
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June 29, 2010
Look Forward, Not BackRear View Mirrors Often Distort Realities As the radio industry meets its future, it's important to know how to make the right decisions. Musical shifts in the format, PPM and competitive market changes have caused many Urban brands to veer off the track. Everyone in ...
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June 22, 2010
Black Music Month 2010Part IV In this, the final chapter in our current series for Black Music Month 2010, we want to look at how radio has adjusted to challenges from other media forms as well as to those artists which we once owned, but are now being shared by other formats. In 2010, ...