Floating Promos & Positioners This time we want to provide you with some tips on how you can freshen up your station for Spring, besides just concentrating on the music, which we will touch on later. Let's look at the promos and positioners and the difference they can ...

What Happens When The Hot Hits Cool Down? A quick look at the rotation pattern of records on Urban radio stations today shows that in many markets they're only getting about half the airplay they received just a few years ago. Does this mean that the hot hits are cooling ...

"Everything ... All The Time" In this age of instant everything, listeners simply won't wait to be rewarded by their favorite radio station. They're searching for something we call "instant groove-ification." They want their favorite station to get into and keep them in ...

Facing More Uphill Battles For years, despite the progress that has been made, Urban-formatted stations have found some format prejudices still exist. These format prejudices take many forms. One of these forms of exclusionism is personality prejudices. Personality ...

It's The Same Game But With Fewer True Players This year, 2009, is being described as the most tumultuous year our industries have ever experienced. Whether or not you have been directly involved in the changes that have taken place recently, all of us have pondered the ...

Part IV -- Obama's Election - Many Faces But One Voice This is the last in our four part series for February, Black History Month 2009. This time we take a new look at America with the top down. In creating the legacy of Rev. Dr. Martin Luther King Jr., whose birthday we ...

Part III -- Black Radio & History On The Rise In this, the third in our current series in Black history 2009, we're going to look at black music and radio in the '60s and early '70s. Before we do that and since we're celebrating Black History Month, a little history ...

Part II -- Remembering The Past, Shaping The Future In this, the second of our current series on Black History Month 2009, we wanted to review the reasons for and answer some questions about why we celebrate Black History Month. First of all, why February? February is a ...

February is Back History Month, and Black History Month 2009 is dedicated to those who made it possible. They are mirrors of our outer and inner selves. One of those was Carter G. Woodson, who in 1926, founded Negro History Week to celebrate what African-Americans had ...