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As we ease into the third segment of our current series for Black Music Month 2009, we pause for a brief look at the current state of the music and radio industries. What may have begun as a voice of advocacy is now a tool of empowerment. We're going to focus a little ...
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As the sizzle of the summer sun coupled with a busy backyard filled with family and friends and the scent of barbeque ribs and grilled steak fill the air, we continue to celebrate another June -- which is also Black Music Month. In this, the second in our current series ...
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June is Back Music Month, and during these next four weeks of 2009 we are re-dedicating these editorials to the recognition, perpetuation and preservation of our Urban radio and music industries. Many of those who will be a part of this series were born into a world ...
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May 26, 2009
American Idle 4Survival Training This is the fourth part of our current series on unemployment. This time we take on the issue of how to survive being "idle" and what to do until you get back to work. Primarily, we're going to look at surviving as a programmer following poor ratings, ...
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May 19, 2009
American Idle 3How To Get The Gig You Want This is the third part of our current series dealing with those who are idle across America. This time we want to concentrate on helping you get the job you want. Let's face it, if you're currently unemployed or underemployed, it would be nice ...
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May 12, 2009
American Idle 2Part II: When Not To Take A Job Even if you're currently unemployed, there are some jobs you might still want to avoid. In this the second edition of "Idle" series, we are going to answer the very controversial question of when not to take a job and why. As tough as it is ...
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May 5, 2009
American IdleTurbulent Times Call For Tough Decisions There are few industries marked by as much turnover or as many layoffs and restructurings as ours. What's even sadder is the fact that many of the newly unemployed are among the brightest and most talented. Unfortunately, for ...
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April 28, 2009
How To Be In Without Being Way OutIt Don't Cume Easy This editorial is all about cume and how to be "in" -- meaning tuned in, without being way out -- meaning how do you avoid losing some of those who are not trendsetters? Under PPM, cume is the ultimate goal for Urban formats. Increasing top-of-mind ...
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April 21, 2009
Format Make-Or-Break MomentsSustainable Positions Fueled By Narrow Focus We've been saying for some time now that Urban programmers need to narrow their focus as we move deeper into the Spring ratings sweeps. For those in small and medium markets there are some dangers and risks connected with ...
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April 14, 2009
The Search For A Broader AudienceDaypart Smart And Use Personalities Effectively In the quest for a broader audience and in less enlightened and challenging times, air personalities were interchanged a lot like soldiers. Just a few years back, the whole concept of strong morning shows were considered ...