Why Is It Important & What is Radio's Responsibility? It seems to be happening more and more with both Urban and Urban AC radio. Songs that weren't testing in callout research two weeks or a month ago finally kick in. Unfortunately, sometimes that happens after the ...

They Often Combine With Calculated Risks To Mask The Truth Most everyone we know would probably agree that these are tough times. Whether you're in the radio or music business, we're all concerned about the future. For Urban radio, that means future concerns over callout ...

Listener Expectations There are many theories about how to get and keep your listeners, but the truth is that in any situation, you have to know what listeners expect of your station, then under promise and over-deliver. Obviously, it's a lot easier said than done, ...

Down But Hardly Out - Maintaining Your Advantages Let's face it: being an idea person can be tough. It seems like everywhere you turn, barriers pop up. In the busy, fast-paced world most of us operate in, there is a tendency to want quick, bottom-line answers to most ...

Is There A Young Adult Connection For Urban AC? There are some in our industry who believe that Urban and Urban AC formats are something akin to family. But are they first cousins or distant kissing cousins? Fortunately, today there are a handful of titles like Robin ...

Listeners faced with too many options today can feel overwhelmed and often end up dissatisfied. As product choices increase, so do audience expectations of location and the station or media choice that meets their needs. So what's the answer? Focus less on the ...

Drive-Time Secrets This time we're going to look at a few afternoon drive-time "secrets" and the developing role for the programmer in crafting a "killer" drive-time show. We're going to assume that you may already have a syndicated morning show in place. If not, many of ...

In today's complex world when audiences are often overwhelmed with options, smart programmers should give them what they really want: ways of choosing that lower the cognitive stress. Listeners have grown accustomed to having a lot of choices, and many of them still ...

As the job market continues to tighten, there will be fewer options. If you've been paying attention at all lately, I don't have to tell you we're living in tough times. Formats have fragmented and Urban radio is being squeezed by a system that is dictated more by cost ...