The More Ways We Engage, The More New Listeners We Lure We're still at the beginning of the new year. A perfect decompression time to look back and then look ahead. As we look back, one of the things we observed at the end of last year was that the so-called ...

Dr. King's Dream Lives On In 2011 As we look back at and reflect on the dreams and visions of Dr. Martin Luther King Jr., whose birthday we celebrate this week, it's also a time to remember. It's a time to reflect on the aftershock of an event that would plunge the ...

But It's a Game-Changer That Could Increase Media Usage ... Even for Singles We continue into 2011 with some fresh thoughts on the state of Urban radio, along with some little engagement secrets that could just make a big difference. As with nearly all media, the end of ...

With 2010 in the rear view mirror, with images of a sluggish economy, job losses and all the things that happened, we still have much to be thankful for ... including a career that most can only dream about. And yes, there are many among us for whom '09 was a tumultuous ...

Santa Doctor - In Full Effect 'Twas the Knight Before Christmas He was all through the town But the clubs were all silent The scene was shut down. The fire was cracklin' The eggnog on tap So just sit back and dib My new Christmas rap Now is the right time To share the ...

Hidden Desires Of Sought-After Sisters A newlywed jock in Kansas City Thought she was finally sittin' pretty Then her ratings went down Now she's got to leave town Another station, another town with no pity Whether you're male or female, if you stay in this business ...

How Soon ... How Many Songs? Again this year we want to briefly take a look at how Urban stations can best handle Christmas jams. We start with the notion that Christmas is very important to the Urban audience. The question becomes, "When should Urban and Urban AC ...

What Is The Message? Research studies consistently show Urban radio's continuing strength and relevancy in some markets. Yet each time we report on a positive study, we invariably also find negative comments and criticisms questioning the accuracy of the studies. ...

Neither Do True Players Unlike sports, where players, coaches, managers and owners immediately know the results of their efforts, the radio ratings game has a waiting period. The wait time is a lot shorter now for those markets measured by Arbitron's new PPM. But like ...