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BLACK HISTORY MONTH 2010 (PART I)
February 2, 2010
Have an opinion? Add your comment below. Proudly celebrating Black History Month
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We are proud to begin this series for February, Black History Month 2010. It is a month in which we bear witness to the progress, richness and diversity of African-American achievement. Quite naturally we are going focus and reflect on African-American history - a history constantly being made and written about. We just witnessed the terrible tragedy that took place in Haiti, following an earthquake and a series of aftershocks that devastated this already fragile, impoverished country.
Unfortunately, Black America no longer has the luxury of oneness. For me and countless others, it has been hard to let these moments slip away. But we must let them go otherwise we will be forced to cling to a comfortable illusion rather than face a much more complicated reality.
Now let's look at an historic reality. It was August 1619, when a Dutch ship sailed into the harbor of Jamestown, Virginia, with a cargo of "black gold" - 20 Africans. The colonies had officially entered the slave trade. And from even these tragic beginnings black people had an immediate impact on the birth, growth and development of the colonies into the world power the United States has become.
One early achiever was Crispus Attucks, a black man who was the first to fall in young America's struggle for independence. There were others, like Benjamin Bannecker who aided in the designing of the nation's Capitol building and the city of Washington D.C. From these humble beginnings the contributions of African-Americans continued. They were many and varied. But one of the most meaningful contributions we made were in music.
Now lets quickly flash forward. And though millions listened and were infected by the sounds, danced to the swirling, demanding rhythms pumping from the soul of Black America like blood from a severed artery, no one paid heed to the words, or heard the cries for justice, freedom, equality. They ignored the underlying threat that demanded immediate change. We are the inheritors of what was forced upon the entrenched white social, political and legal establishment when my parents generation won the struggle for civil rights.
For those of us who have been around long enough to remember the last four decades, each decade, each year was a journey we associate with some event, some song. This was true whether you were a small child or newly coupled in young adulthood or experiencing perhaps for the first time, the endearing rites of passage. For those of us who experienced love for the first time in one of these decades, the world had paired off and brazenly flaunted its couplehood. Life was a celebration of the least important aspect of love - the infatuation, the giddily addled effervescence of discovering that someone else on this planet listened to and liked the same artists, the same songs on the radio that you did. Real love, of course is much deeper, and needs no day of its own, no decade of its own - just perhaps a song of its own.
One of the decades that we will all remember was the one just past - the 90's. That was the decade in which many of those songs, along with black music and black artists, found new homes in the hearts of those who were in love and/or who needed something to reflect that love, that spirit. If rock reflected the energy of the 80's, rap and R&B penetrated the 90's with its energy and originality. This new wave of hip-hop and R&B had been building for years and this was the decade when it could no longer be denied. Blessed with a remarkable talent, collaborative spirit and a stack of infectious beats, the artists of the 90's became pivotal figures in the evolution of mainstream music in the studio, the amphitheaters and on the radio.
Hip-hip and R&B dominated the charts and radio airplay during the 90's. One of the reasons was the splintering of formats. Black radio split into mainstream, which played all the hits and appealed to teens and young adults, while their parents finally had their own station, usually called "magic-something." Although there were some songs and some artists that overlapped, the separation usually started with adult urban stations refusing to play any rap songs or artists. The 90's also saw the emergence of the so-called "smooth jazz" stations whose playlists contained up to 70% black artists. Some called these stations were called "Kenny G" jazz stations because he was often the artist most played and identified with that type of station. It was during the decade of the 90's the even white AC and Hot AC stations, joined with Top-40 in playing black artists that their audience research showed, grew up with and preferred this music.
Quite naturally, from a radio standpoint, in the competitive world of pop music, the 90's really was also the decade of research. The nineties was also a decade of collaborations. One in which artists took genuine pride in one another's work and often made appearances on one another's record, from a creative community, which was in some ways, reminiscent of the old Motown. This interchange was virtually unheard of in earlier decades because labels resisted having their artists going into the studio with those from other labels because they didn't want to split royalties or help boost other artists' careers. These careers had been colliding and overlapping since the decade of the sixties when Bob Dylan sang about the times-a-changing in 1964. Beginning back then, rock and roll and rhythm and blues were still very much the rallying cry of the counterculture. Over the past four decades the times have gone right on changing. As for this new generation and their children, second generation hip-hop and R&B fans - they rule the roost economically. And the rebellious attitude that once made this generation a threat to the status quo now belongs to the new Generation X, or Generation Y or Generation Jones.
A New Day
It is pretty much a foregone conclusion that African-Americans have become part of the new digital divide. Not only have we crossed into the digital divide years ago, along with other minority groups, we are increasingly using social media to promote our businesses and build community.
The "cutting edge" Internet user of 10 years ago -- mostly portrayed as a white man in his mid-thirties glued to a desktop in his home, frequently in his pajamas -- has been replaced by a new early adopter, someone who is black or Hispanic and young. Moreover, undaunted by the cost of personal computers, he or she uses handheld devices to access the Internet and its myriad applications: texting, Twitter, Facebook, LinkedIn and e-mail.
The largest spike in mobile Internet users, in fact, is among African-Americans, according to a study released in April by the Internet and American Life Project of the Pew Research Center. More than half of all African-Americans, along with English-speaking Hispanics, use cell phones to go on the Web, compared with 28 percent of white Americans.
One example of how this has played out involves a mid-west, African-American business man and his wife and business partner. They both rave about LinkedIn as a conduit to potential customers for their business - a mobile service which helps companies market their services to cell phone users, using text messaging and other technologies.
Their LinkedIn site with its 260 connections "has opened up a whole other world for us," Mr. Brown said. "I can find more professional, middle-class African-Americans like me, whether lower or upper management types, who, ordinarily, I wouldn't know were out there."
A mid-west educator named Vernard Alexander agrees. A Pittsburgh teacher by training who feels comfortable interacting with many different groups, Mr. Alexander had something of an epiphany after the popular jazz club, The Crawford Grill closed its doors at its Station Square location in 2006. "So many people were so upset about the closing, that I thought I had to do something to try to help our minority businesses get to know each other," he said. So he did. He founded a website called the Minority Networking Exchange (www.minnetexch.com), which aims to help minority businesses network and promote themselves. It's also on Facebook, listed as a group, with 1,362 members. Mr. Alexander also has 4,293 friends on his personal Facebook page. Sometimes his events have attracted one person, sometimes 50 to 60, Mr. Alexander said, noting that while he charges an entry fee to pay for the venue, he's not in it for the money.
"I just want people in our community to get to know each other," he said.
Still, the Web and its social media applications have yet to truly permeate the total African-American minority community. A national gathering of liberal bloggers and organizers remarked on the low numbers of local minorities in many markets. The goal is to get information about events, issues and businesses of interest to minorities across different platforms. One local Pittsburgh woman said she decided to create a site, mostly aimed at minorities, after radio station WAMO shut down. "I thought, what's going to fill the void?"
Recently, the site posted links to news about Haiti, including a guest contributor's opinion piece urging readers to text their donations by dialing a specific number and then punching in the letters "YELE" -- which would charge cell phone users $5 toward a Haiti earthquake relief group headed by Wyclef Jean, the Haitian-born rapper and producer.
One website alone isn't enough for multitasking young entrepreneurs, many of whom have day jobs that supplement their Internet businesses. But it is now a part of history and a great start for the new generation.
Regardless of which generation you represent, we hope you will continue to enjoy our Black History Month series for 2010. We leave you this week with this thought. It is a hope of those of us who want America to fulfill her true promise of equality, and who want all of America's children to share in the promise of the American dream. We hope that the music that brings us all together will help to forge a future that looks so different, but one that is equally bright, equally promising and equally capable of reflecting the true American story. It is time to recognize those African-Americans who are merely undeniable in their individuality and exemplary in their levels of achievement. Word.
(Next Week Part II)
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