It’s Not Pizza Without Cheese

What do you call pizza without cheese?

Bread.

"If you are being rewarded for finding ways to make pizza cheaper, eventually you'll take the cheese off. You'll make it so cheap that people won't eat it."

That's a quote from Gordon Bethune and he knows whereof he speaks.

He ran Continental Airlines in the years when every air carrier was competing with those already bankrupt.

Bankrupt airlines were setting pricing ceilings because they needed every dollar of revenue they could find.

How dumb is that?

A race to the bottom.

Sound familiar?