What Radio Is Really Looking For

My friend, George Johns, has helped create some of Radio's best stations. Having followed many of them, I can tell you none was boring and bland.

George understands show biz. He loves great talent. He believes in bigger-than-big promotions. And he said this:

"In Showbiz, product is King. The record industry is looking for a hit record, Broadway is looking for a great play, Hollywood is looking for a star and TV is looking for a phenomenal series -- but radio is only looking for good sales people."

He's right.

Admit it.

You may not say it out loud at your company meetings but you know he's right.

Therein lies all you need to know to fix what everyone thinks is broken in Radio.