The Opening Shot

If you love films, and have loved them for a long time, you will love this video.

It features the opening shot from dozens of the most iconic movies ever made.

Here, watch...The Art of The Opening Shot

You might think that this has nothing at all to do with what you do on the radio, but consider those scenes above.

The opening shot, whether for a film or for a bit, sets the mood, creates anticipation, perspective and attention.

We’ve all heard the discomfort of air talent trying to get out of a bit at the exact right instant.

But how many PDs and talent coaches understand the potential of the great opening?

Does your "opening shot" -- those first few words coming out of a break or song -- set the mood for what I'm about to hear?

Does it create anticipation?

Does it make me turn up the volume slightly so I can really pay attention?

If not, you're missing an exquisite possibility of engagement, and the sooner you understand this, and push yourself to create the best opening possible, the better for your ratings and your career.