Deep Feelings

It’s no secret that the more emotional your content, the more likely you are to bond with those who hear it — and, the more likely they are, then, to share it (assuming you make it easy to do so).

Lots of studies (Google it) can show you which emotions are most likely to increase the viral nature of your content, but understand that the researchers were looking at sharing online.

There’s nothing wrong with that, except that most people who will share your content are listening, not reading or watching.

It’s a huge difference.

Who would’ve thought I would notice an ad for gravy, because I don’t even like gravy. I don’t use it. But I, and a lot of other people, watched and remembered this…and the emotional impact was purposeful.

If you have an empathic bone in your body, it’s difficult not to be affected by authentic emotion when we encounter it.

Look, I would be happy if you helped me feel anything, except boredom and impatience (wondering when this 10-unit stop set will end). Most air talent is not making that attempt at all.

The problem is, so much of spoken content on music radio today is total blather.

They won’t really listen to what you’re saying if you prove over and over again that you never really say anything worth hearing.