‘Cause That’s What We Do

Radio comforts. It’s what we do.

After tornadoes rip through towns, flood waters rise, hurricanes strike, the mass shooting of the week, Radio – local Radio – is there to help pick up the pieces.

Local Radio offers a way to form personal relationships between listener and air talent. They feel they know us, especially when we do Radio well.

Real, live, human, interactive companionship is, and has always been, our ace in the hole.

A familiar voice reminding us we will stick together, rebuild, remember, persevere because that’s what survivors do.

All we need from those that own our stations is the same commitment to the towns we serve as we bring to the studio every day.

We offer something unique, something no music streaming service offers.

However, sadly, too many radio stations can’t offer it because they’ve been designated as too inconsequential to company profits to support a local staff.

Let’s hope tragedy doesn’t strike your town. Let’s hope that things just stumble along and we’re never needed.

But if we are, when we are, Radio — local radio personalities — will be there to share grief, to organize help and acknowledge selflessness, to answer the phones and let neighbors tell their stories.

Because it’s what we do when we’re allowed to.