A Different Kind Of Show

"I like shows that go beyond being passive entertainment and spark conversations after they are (heard) because ... (they) transport you."

That's Jackie de Crinis, speaking to AdWeek recently. She's Chairman of NBCU Cable Entertainment and she was talking about her plans for the USA Network.

But wouldn't you want your listeners saying that about your show?

Don't you want to be the reason people listen?

Are you giving listeners any reason to be engaged with you, or are you hoping you don't make them tune out?

There's a big difference.