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Where You Start
November 13, 2018
Have an opinion? Add your comment below. Every radio project I've ever been involved with that started off thinking about listeners, rather than profit, has been worth the effort. Every one. I don't have to tell you the problem with radio today is that very few decisions are taken thinking first of how it will affect the listeners. GMs will tell me their stations' talent talks too much, that TSL is declining, and then add an extra unit to a seven-unit stop set because a late order came in. Ridiculous, right? It happens in almost every station every day
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"You have to start with the customer experience and work backwards to your product." ~ Steve Jobs
Every radio project I've ever been involved with that started off thinking about listeners, rather than profit, has been worth the effort.
Every one.
I don't have to tell you the problem with radio today is that very few decisions are taken thinking first of how it will affect the listeners.
GMs will tell me their stations' talent talks too much, that TSL is declining, and then add an extra unit to a seven-unit stop set because a late order came in.
Ridiculous, right? It happens in almost every station every day.
Our business is thirsty for a Steve Jobs, a Jeff Bezos, or a Howard Schultz - a visionary leader laser-focused on the listening experience on their stations.
If your station has the most ardent listeners, the money takes care of itself.
Your station doesn't need 90% of the listeners in your town to be able to tolerate what they hear.
It needs about 10% of the listeners in your town to absolutely love what they hear.
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