An Outburst Of The Soul

It's your gateway to the heart.

It's been called an "outburst of the soul," your gateway to the heart.

Oscar Wilde called it the art "which is most nigh to tears and memory."

It is music.

Music is the largest part of the entertainment any music station offers.

And when we hear music we love, our brains release the pleasure chemical dopamine.

If you want to know all the science behind those sentences, feel free to immerse yourself HERE

This is the part worth noting: If you can find ways to play two songs back-to-back that most of your listeners truly love, that dopamine release just keeps on pumping.

And with all that pleasure washing over a receptive brain, why would you do anything to stem the tide?

Choose your words carefully when you speak after your Power songs because listeners' brains are highly receptive to the right message.

Words matter, but especially then. Use words that will make your listeners feel.

Use language that speaks to the right brain ... that speaks to feelings and emotions and connections.

That is not typically the stuff of radio station liners.

It's personal. It's authentic. It's emotional.

And it works!