The Apple Marketing Philosophy

Three simple points...

"Mike Markkula emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last."

"Markkula wrote his principles in a one-page paper titled, 'The Apple Marketing Philosophy,' that stressed three points."

"The first was empathy, an intimate connection with the feelings of the customer."

"The second was focus: 'In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.' "

"The third and equally important principle ... was impute. It emphasized that people form an opinion about a company or product based on the signals it conveys." *

How's your station doing by this measurement?

*All quotes from Steve Jobs by Walter Isaacson, p.78