Delight And Surprise

"The ability to delight and surprise is at the core of every beloved brand..."

"Overhype and shady promises will undercut that before it even has a chance to get started. Yes, of course you have to make promises to earn attention and trial. The mistake is when you put more effort into promises and less into what you deliver. Promise a lot … but deliver even more."

"Research shows us that what people remember is far more important than what they experience. What's remembered: The peak of the experience (bad or good) and the last part of the experience."

What if...

• your station is only as good as your worst talent?
• your show is only as good as your worst break?
• your image is only as strong as your least satisfied listener?
• your ability to attract new advertisers is only as promising as your least successful client campaign, as the worst spot you put on the air?

How would that change what you do today?

*All quotes from Seth Godin