It's Not Crazy

ESPN promos have been remarkably consistent over the years.

Using self-deprecation, and with tongue planted firmly in cheek, these promos are part of the fun of watching the channel.

This one shows friends and co-workers paying off sports bets, and it's funny and true.

How about your station?

Do your promos entertain or just brag about something you hope listeners will care about?

I know some brilliant writers who can help if that's the issue.

The point is to use every weapon in your arsenal.