Different: The Best 3 Minutes You'll Spend Today

Well, three minutes and 11 seconds to be precise. Here, watch THIS...

Skip a couple of business dinners and buy a copy of this book for every member of your team, programming and sales.

Then, invite everyone in and have your own office version of book club. Talk about what you just read.

Heck, invite me in. I'd love to be a part of that conversation.

Maybe we'll end up seeing our relationships with our advertisers and with our listeners, in a totally new light.

That would be different.

And different can be very, very good.