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Is It As Bad Or Is It Worse?
January 30, 2009
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Jimmy Carter in his homebase Nashville
Have you watched any of the business channels the last few days? It's enough to make you jump out the window!
Are they hyping the economic problems or just reflecting how awful it seems to be?
Layoffs on Music Row have been light, but there was not a lot of fat anyway. The local radio pods have been sparred for the most part, too.
Still, you see one person let go and if you have a heart you feel bad for them. The new college graduates finding it impossible to start a career in these circumstances.
Today, talking to a morning crew worried they would get the axe today from some new owners. It's a horrible way to live ... and I can't recall a time more nerve wracking in my working life time of nearly 40 years.
Some of the alternatives you hearing leaking out of corporate offices are horrendous. Pumping in the latest dynamic Bubba and dude show to all the gasping stations. Complete with pre-packed humor and a room full of laughers. The return on morning network radio. It works for a few extra-special cases like Tom Joyner, but even Ryan Seacrest live from L.A. at 7 Eastern is not going to take over any market. If people want radio at all, in this world of iPod, it better be local info and talk some. Why do any radio people think that a jukebox is a desirable format? At times it is (Christmas music), but not morning drive on a Top 40 or Country station......
The new kids aren't doing ANYTHING their parents did....
The soap operas on TV are about gone ... average demo now is 60! Low to middle income ... they are gone ... new kids did not bite 10 years ago..
Radio in the car is still cool, important and immediate. It's really all we have. No one wants to hear rip-and-readers do news; they never did. News can be made fun! YES, interesting and compelling.
MusicRow better stop promoting songs and promote stars. It's worked and still works on Top 40. IS: Jonas-Miley. Taylor, too...
The music has to be there. Maybe John Rich can breakout with his Detroit song ... I hope so ... BUZZZZZZZZZ
See what Jessica Simpson did this week...Accident, probably, but she got millions in free publicity.
Facebook, Twitter, radio folks have got to get off their ass and get with it. Country with about a dozen or more of our artists is exciting. Go to a concert! Do the radio stations reflect the music ... I don't think so.
Get on the Internet ... LIVE-cast your show. IT IS THE FUTURE ... do it or someone else will......
You can take the above to the bank...no credit needed. Check Limbaugh's bank account ... radio on TV/internet will work ... interactive ... make it fun ... get this computer generation involved ... contests for Internet only ... livecasts of in studio artists ... it is the future ... come on....
I listened to KFI in the shower this morning via my iPhone plugged into a iHome weather proof speaker system....
The world is changing. Reinvention time is NOW!
Taylor's tour announced today ... very busy girl....
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