Nicky SparrowSVP/Multicultural Sales
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May 30, 2023
10 Questions with ... Nicky Sparrow1) What are you working on these days?
I lead the multicultural ad sales revenue by leveraging iHeartMedia's unparalleled assets including radio, digital, podcasting and events. I also educate marketers on how iHeartMedia can help them reach their target demographic. In 160 areas markets across America, we have over 860 live broadcast stations in our portfolio that reach 90 percent of Americans monthly. We also have other Multicultural targeting assets from today's leading on air talent like The Breakfast Club, The Enrique Santos Show, The Steve Harvey Show, Way Up With Angela Yee, Big Boy's Neighborhood, as well as marque events and platforms including Can't Cancel Pride, See Her Hear Her, Fiesta Latina, Living Black, The Black Creators Podcast, The Black Effect Podcast, My Cultura Podcast, The Black Creators Podcast, The Black Information Network, digital, podcast and more.
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May 23, 2023
10 Questions with ... Skip Cheatham
BRIEF CAREER SYNOPSIS: Been in the media business in one form or another since the age of 12. 1) How did you decide on radio? I've always been interested in media and music. My father, who is a minister, started a production company to use non-traditional means ...
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May 16, 2023
10 Questions with ... Belinda "BP" Parker
BRIEF CAREER SYNOPSIS: With a career that has spanned for more than 25 years she often jokes as "Having Worked Every Job in Radio" Beginning her journey at the age of 15 as "the weekend angel" at WBAW in Barnwell SC and then after high school gracing the Airwaves at ...
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May 9, 2023
10 Questions with ... Brown
1. How important is working with the community? In all the markets I have been in, I have always put in action something that Skip Dillard religiously preached to me, “Stations that perform at their very best are extremely entrenched in the community.” 2. ...
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May 2, 2023
10 Questions with ... Traci Thomas
BRIEF CAREER SYNOPSIS: I’ve been in the radio industry for 6 years. I started off on the street team for several months before my interest in producing landed me an opportunity presented by Kimmie Tee to learn how to operate the board. I trained for about a week ...
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April 25, 2023
10 Questions with ... Eric "Hollywood" Davis
BRIEF CAREER SYNOPSIS: A 42-year Communications Specialist, On-Air Radio and Television Personality, Creative Services Director, Voice Over Actor, Broadcast Instructor, Author and Public Relations innovative professional. Working in markets such as Indianapolis, ...
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April 18, 2023
10 Questions with ... Brian “Mr. Incognito” Robinson
BRIEF CAREER SYNOPSIS: Started at WPEG (Power 98) as an intern in 1996 Production Director/The Breakfast Brothers Morning Show From 1997-2001 Mixshow Dj/ Mix-Show Coordinator 1997- Present (WPEG/WBAV/WNKS) Afternoon Drive Host (2p-6p) -2005-2017. Music Director ...
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April 11, 2023
10 Questions with ... Toni Terrell
BRIEF CAREER SYNOPSIS: Metro Traffic Reporter, Top 40, Urban AC/ AOR, Smooth Jazz, Oldies, AC, Urban AC Hybrid, Westwood One Network, Radio One Networks (Satellite Broadcasting) Program Director, A.P.D, Music Director, Announcer, production. 1) How are you ...
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April 4, 2023
10 Questions with ... Reza Sarrafieh
1) Would you share your career path? While waiting on tables, I was lucky enough to cross paths with Garnett March, then SVP of Promo at IGA. I dropped out of UCLA and started as his assistant, then took over the Ohio Valley as a regional, brought back to head the ...
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March 28, 2023
10 Questions with ... Mathew Myers
BRIEF CAREER SYNOPSIS: Here's the Cliff Notes version. After a rough patch, I threw everything I had into going to Broadcasting School with the goal of getting a job with my hometown radio stations in Cleveland. I got an internship with Radio One/Cleveland while I was ...
