*This week’s piece comes from NuVoodoo EVP/Digital, Russ Gilbert

Let’s try and matrix this out objectively:

As you can see, there’s really no contest here.

As EV manufacturers are discovering, there are a whole host of things that radio (even AM Radio) is simply better at than any digital delivery system, and I say that as someone whose job it is to create and manage digital delivery systems.

Carolyn Gilbert and I had a great time last week with the latest CRS360 session: “The CRS Music Test: It Takes All Sorts.” The leader of the CRS research committee Clay Hunnicutt moderated a lively hour with us and two great Country programmers, Marci Braun ...

The Country Radio Seminar folks have Carolyn Gilbert and I back for a new session in their CRS360 series on Wednesday this week (5/17). This webinar is taking a deeper dive into the music test we conducted for CRS and presented at their great event in Nashville back in ...

In a recent episode of American Idol Lionel Richie advised a contestant that you have to play to the entire audience as a performer. It’s easy to get caught up in the emotion and adulation of those in the front row, but it’s critical to spread your attention ...

The session Carolyn Gilbert, PJ Kling, and I presented at the All Access Audio Summit 2023 last week focused on growing the next tenth of a rating point for stations. Moneyball for Radio involved seven steps, but the most important item was #1 "Stop Looking at Cher ...

"We will control the horizontal. We will control the vertical" – so said the opening narration of TV's "The Outer Limits," premiering in 1963. You have to be of a certain age to even recall TV sets having controls for horizontal and vertical sync, but it was a good ...

When top stations struggle to achieve a 0.5 rating, the difference between success and failure can be one tenth of a rating point. Growing your station from a 0.3 to a 0.4 (or 0.2 to 0.3 – or 0.1 to 0.2) is often the only thing that matters. That’s the premise ...

At a format study presentation over twenty years ago, a savvy executive asked, “Sure, there’s a hole in the market, but is there a market in the hole?” She meant, of course, that while our study identified a format opportunity in the market, could the ...

Programming music for broadcast radio is a delicate balancing act. You want to make as many of your listeners as happy as possible, but realistically you need to focus on those who are likely to spend the most time with your station. Audience measurement tools add another ...

Throughout March we've been conducting webinars showing off the results of the latest NuVoodoo study. If you missed the webinars live, you can find a recording at nuvoodoo.com/webinars. We did our best to balance the interests of our newest clients outside the radio ...