Why do some shows set up interactive topics that attract an overload of engaging responses and others get boring lists or zero responses? Interactive topics with listeners by phone, text and social media live or die by the setup.

4 Reasons Interactive Topics Fail

1. Yes or no setups: Cumulus Kiss Country Fresno and Kat Country Stockton/Modesto PD, Andy Winford advises his morning shows to, “never start with the words ‘Do you’, ‘Have you’, ‘Would you,’ because you’ll get responses like, ‘Yes, I have’ or ‘No, I haven’t.’ 'Conversely, setting up topics with What' or 'How' spark memory recall because you’re being specific.”
2. Either or setups: This type of setup is usually a dead end. “What’s better iPhones or Androids?” Listeners will say one or the other and give you generic answers such as, “I just like iPhone better.”
3. Vague setups: Non-specific setups like, “Do you let your ten-year-old go to bed when they want to, or do you let them stay up to watch their favorite TV show, or do you have a set time they go to bed?” Vague setups will get only a few or no responses.
4. National Calendar Days: National Ice Cream Day will often be set up with, “What’s your favorite ice cream?” You’ll get one-word responses like chocolate, cookie dough, caramel, etc. Exceptions would be days that create stories such as National Fireworks Day often spurring anecdotes from listeners who set fires, went to the hospital, etc.

Story Setups Succeed

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