First time I noticed it was on the CBS “FBI” three-show series (“FBI,” “International” and “Most Wanted”) on Tuesday nights. In the middle of the first two shows, they would show a two- to three-minute segment from the next show coming up. It’s usually at a very dramatic point in that show to get as much “tease” mileage as possible. I know it’s gotten me to hang in for the next show on more than several occasions.

Then, I saw it on the “The Tonight Show Starring Jimmy Fallon.” As he heads into each commercial break, he shows an entertaining excerpt of the next guest appearance. Plus, for years, television has always promoted what’s coming up using excerpts from those next shows.

Network TV does it. Late night TV does it. Why not radio? This type of promo is tailor-made for our stations and, in particular, our high-profile shows and personalities. For the most part, morning shows pick out the best excerpts from that day’s show and insert them in show promos for the next day’s show.

Yes, we’re still deep into the worst doldrums in music and radio history, and it’s a rough start for 2023. We’ve seen the amount of new songs being played on Top 40 diminishing this year, and this week there were only two debuts on Mediabase’s Top ...

I recently lost my beloved brother. Ron Lane was the consummate broadcaster. As an air personality, General Manager, and owner, his radio stations super-served small towns in Camden, TN, Bartow, FL, Russellville, AL, and Flora, IL. Ron was both my personal and ...

If you’re a pro basketball fan, this is, no doubt, your time of the year as we go deeper into the NBA Playoffs. For the most part, the best, most well coached teams make it this far. Nothing exemplifies that more this year than the crazy playoff path of the Miami ...

I recently took a Lyft in San Francisco and the radio was on in the car. For the whole drive, the on-air host talked about one thing and one thing only: Disneyland. Between songs it was 40+ minutes of non-stop Disneyland hype: “Your chance to score those ...

When I decided that coaching and mentoring talent and artists is what I wanted to do, I asked MY mentors lots of questions and received lots of advice. The two things I heard the most was that it takes lots of study and lots of time. Coaching air talent is a time ...

In the first two seasons, Ted Lasso was a cultural and ratings sensation. It singlehandedly boosted Apple TV’s subscription rate. The show won a ton of Emmys, and the main characters were doing interviews on all the top TV talk and news shows. This current third ...

I recently came across a story about Delta Airlines that, for most large companies, was something you never, or rarely, see. Check this out: the airline reported their first quarter results, and they were scary – a loss of $363 million! Most organizations would be ...

Could you survive in the wilderness? The How Stuff Works podcast recently featured a survival skills quiz, with questions like: “What's the single most important thing you need to survive in the wild?” Food Water Warmth Correct answer: Water. Going ...

Each week I view websites of radio stations in Australasia, North America, South Africa, the UAE, the UK and other English-speaking countries as part of BPR’s monthly Website Check Up. The one thing I continually notice is the vast difference in ...