With A.I. gaining so much momentum right now maybe it’s time that radio doubled down on being human. Different radio formats, PDs, and on-air talent have varying opinions of how imperfect you can be on the air.

Someone who I coach wondered if clearing her throat sounded bad enough to redo the voice track. I listened and texted her back that it sounded appropriate and natural from my POV.

Perfection isn’t the goal; Authenticity is.

HOW REAL IS TOO REAL?

Every individual show must determine how real is too real. More on that below. I will say this. Voice tracking to perfection sanitizes “real life” right out of the break.

Here’s someone you should consider following if you haven’t already. Adam Grant is an Organizational Psychologist and New York Times Best Selling author. Grant has become one of my favorite follows on Instagram and LinkedIn. Here’s the thing. I ...

You can hear this on multiple radio stations in cities across America. “We play the most…” “We’re your home for…” "We’re the best…” When you talk about your radio station or show with the camera lens ...

Kind of crazy how car manufacturers have managed to morph more closely to each other over the years (see pic). Likewise, the sea of radio shows who use the same tactics, contests, and strategies can end up having very little competitive difference. They begin to look, ...

It’s that time of year where “best of” lists are popping up. So, I thought it would be interesting to find and helpful to share the three most read ‘Beyond The 615’ articles from this past year. January 14, 2022 DJs: Don't Use These 2 ...

Here’s something to consider if you’ve lost some joy of being on the radio. A few shows that I coach have felt very consumable and memorable recently. That means they’ve not wasted the listener’s time, and they’ve revealed something about ...

As you gather with family and friends for Thanksgiving there’s one phrase you never want to hear. Imagine sitting down at the dinner table with all the turkey, mashed potatoes, stuffing, green beans, and cranberry sauce eloquently displayed in front of you. Everyone ...

Imagine this. You’re telling someone a story and that person starts nodding like a bobble head sitting on a pickup truck dashboard. Then, before you know it, they have the audacity to finish your sentence. Even worse they go on to one-up your story with one of their ...

It doesn’t matter if you’ve had a show for less than a year or have been doing an on-air shift or podcast for a very long time. If you’re being honest with yourself, you can probably identify some crutches or even admit that you have a blind spot ...

One of the easiest ways to help understand layering depth into your storytelling is with food. If you’ve ever made lasagna, you understand layering, but there’s more to it than that. Stay with me. There’s a difference between going through the Taco ...