No Matter What Else They Do, Programmers Must Get New People To Listen. Just about everybody in radio would agree that 2005 will go down in history as another year of forced, accelerated change. What has caused this change is technology. Technology is something we can't ...

This week's article on Arbitron concludes our three-week look at how understanding the company and its methodologies can improve your station's performance. The previous articles are now available in the Urbanizing archives, which can be accessed through a link at the ...

In-Car Trends Are Americans spending more time in their cars? Would you say you're personally encountering more traffic than you were one year ago? As you're sure to agree, time spent in car (as driver or passenger per weekday or weekend day) has increased. And what ...

Attitude determines how well you do it. As we sail further into the second phase of the fall Arbitron sweeps, I thought this might be a good time to take an extended look at some of the Arbitron mysteries and see if we could offer a few suggestions and even share a couple ...

Beyond the patience required of practitioners of both programming and golf, there are similarities and differences. You either get it or you don't. By the time you've programmed three or four stations, in different markets and perhaps for different companies, you begin ...

They're out there, waiting for someone to show them the way home. Many urban programmers have felt for years that their stations weren't receiving all the listening credit they deserve. Now, new research seems to indicate that suspicion may be well-founded. Urban stations ...

But few know how to take the call and make it fun for the listener. There are many theories and thoughts about contests and promotions and whether or not they work, but regardless of the size of the prize or even whether you have continuous contests, always giving ...

An opportunity for "true players" to succeed in a new era. Since your latest visit to allaccess.com, you have come to realize that All Access has changed. We've gotten better. We've expanded our horizons and our original editorial vision in order to better cover the ...

But are they really being heard? You hear them everywhere, especially in morning drive ... the voices and antics of over-caffeinated "shock jocks, some with female co-hosts fielding vapid phone calls, comic characters and designated caller contests. Mix all this into a ...