The Game's Happy Ending May Need A New Beginning Today is about the game. It's about recognition and it's about time. For all of us, time is taking its toll. Even while you're reading this, you're getting older. The past grows shorter as the future comes sooner. The ...

Signing Up Is Easy - Winning Another Story As we move deeper into this year's spring Arbitron sweeps, it's time to reflect on the biggest challenges facing us. 2006 will be a pivotal year to building the future of "traditional local radio" as we know it. That said, many ...

Smooth Jazz Presents New Challenges We've had a number of requests to look into the competitive environment that exists today between format-similar stations and urban stations. A quick look at the results show that, while they are not shocking, they are very ...

Generational Differences I've often said that the best, most experienced programmers know that part of any successful programming strategy is assuming that some of your listeners are going to get a diary. To really program effectively in 2006, you have to increase your ...

Gaining Relevancy With Listeners Of all the challenges urban radio stations face this spring, perhaps none is more formidable than finding and playing the right songs at the right times. If that challenge is not met, none of the other elements -- air talent, promotion, ...

"Your Future's Up In The Air" Said the GM to his PD, named Ray Your new trends will be out today. If your numbers are down Better plan to leave town I never did get your act anyway If this limerick sounds somewhat familiar, you're not alone. It has been repeated in some ...

Be Prepared And Avoid Making The Wrong Moves As we prepare to enter into a new ratings phase with the spring Arbitron sweeps, I thought we'd take a look at the state of our industry in March 2006. I see this one as a pivotal year to building the future of "terrestrial ...

Listeners Leave If Your List Is Too Long As we prepare for the important upcoming Spring Arbitron sweeps, this time we're going to share with you a few of the secrets we've learned and some of the winning strategies we've developed for maximizing your music mix during the ...

The Key To Longer Listening Spans Is Making The Station Flow As we begin to ramp up for the upcoming spring Arbitron sweeps, we're going to look at how we can hustle our homies into listening longer. Great content and flow can make a big difference, even with a little ...