Understanding & Applying The Science Of Audience Segmentation Even though programmers should pretty much have their stations' strategies set by now for the current fall Arbitron sweeps, some may not. Even if you do -- and regardless of your state of preparedness -- we ...

Traffic Trilogy -- In Effect One involvement element for drive times in nearly every market, regardless of format, is the traffic report (even though it has changed and in some markets it's handled by a syndicator). Just to lighten the load this fall, I thought we would ...

Building Your Career Takes More Than Luck & Tenure Despite the fact that the radio and music industries, as well as our overall economy, have seen years of decline, they have somehow managed to hold on. For example, when we look at today's radio industry, we find a ...

How Much Can Intimacy Help? Of all the tactics Urban stations will attempt to use to help them win their ratings battles this fall, one of the most interesting and challenging may be intimacy. A few stations are already benefiting from it and may not even know they're ...

Transparent Strategies And Tactics Are No Longer Enough Identify your target audience, solidify your position and win the demo. While these are proven tactics that apply to any station in any format, urban broadcasters in 2006 can suddenly find themselves attempting to ...

They're Mellowing Not Fermenting - So Who's Beaming To The Boomers? When the Fall Arbitron sweeps begin next week, a lot of stations will be weighing alternatives, examining under-performing dayparts, and asking questions. One of the questions the smart ones will be ...

Music Brings Them Both Together As we prepare to fade into fall, I thought this might be a good time to look at the culture clash between record labels and radio. Some barely see it and others don't see it at all. The paradox of our time in history is that today labels ...

With The Time Poverty Level Rising, Radio Has To Re-think Its Music Strategies As time passes and we near the end of summer 2006, we have some observations to share with you about the format and its future. Urban, like other formats directly affected by new technologies, ...

Off-The-Rack Formats Often Miss The Target We've passed the halfway point of 2006. This is a perfect decompression time to look back and then look ahead. We need to see what we've accomplished and then set new goals. One of the things we've observed this year is that the ...