Tomorrow Will Be Different As we move into the second in our four-part series for Black Music Month 2011, we continue our focus on the music and the decades that were finding themselves and each other. In the beginning there was rock and roll. The infant art form ...

Why Black Music Month Most people know that June is the month that we celebrate Black Music. They also know that it is a month that has enormous significance for both the radio and music industries. As you know, today we live in a culture of instant gratification, where ...

Is Covering Up The Best Way To Reduce Risk? Is there such a thing as "safe sex" in Urban radio? Well, it depends on who you ask. The real question, though, is: "Is Urban radio playing it too safe ... and what is meant by playing it too safe?" To answer the second ...

New Game, Same Goals -- Add Target Formatting Urban stations, just like the rest of the formats, are being impacted by management that wants to reduce costs, re-use or recycle, rather than discard, and re-think current programming strategies to see how they can be ...

Listeners Are Always Seeking New Heights - Always Want What They Can't Have Easily Today's listeners tune into radio for much the same reasons they always did except, as we've discovered with PPM, not for as long as they once did. While we may not be able to increase the ...

The Ongoing Search For A Broader Audience Ours is still an industry that thrives on and constantly demands new creative ideas and people. And yet, a very vital part of this creative group is becoming almost a dying breed -- our live, local air personalities. It takes a ...

All Spins Are Not Created Equal Finding the right music to fill the majority of your programming each day is a really daunting task. First of all, you want to make sure that every jam you play is one your audience really wants to hear. To survive in today's extremely ...

Make Every Minute Matter If every newborn had a parent trained in science ... if every first grader had a sibling who loved math ... if every adolescent had friends hooked on computers and not just computer games ... America would be facing a different future and we ...

It Can Take You Where You Need To Go During the past several months Urban radio's state of flux has left of us wondering about a lot of things. Programmers want to know where the format's headed in terms of music, promotion, presentation, research and the PPM. What ...