Ylvis

Two Norwegian talk show hosts, Bård Ylvisåker and Vegard Ylvisåker produced and sing what is likely to become the hit of the summer - love it or hate it.

On Friday morning, the Internet went off the rails over the video for a new song called "The Fox" by an unknown (in the U.S. anyway) Norwegian duo called Ylvis. Billed as "The Next Gangnam Style" and earning almost 2 million views overnight, now closing in on 6 million, the absurd EDM parody investigates one of Earth's greatest mysteries: What sound does a fox make?

Ylvis is actually brothers Vegard and Bård Ylvisåker a comedy duo with a popular late-night talk show on Norwegian television and a reputation for integrating hilarious music videos with their guest interviews and sketches. "The Fox" was made to promote the show's premiere on Tuesday, but the international attention was wholly unexpected. According to Ylvis's manager Jørgen Thue, "some of our earlier songs had a couple of million hits, but that was over a period of a year. This has gone...extremely fast."

It will be interesting to see what happens when "The Fox" is available for sale on iTunes in the U.S.

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