Fifty Fifty

FIFTY FIFTY is a 4-member girl group under the ATTRAKT Creative Content Group. The members include SAENA, ARAN, KEENA, and SIO. Their group name has two meanings. The first “FIFTY” or “half” represents their fans, and the other “half” represents themselves. Combining those two makes 100, or a “whole.” The second meaning is “dream world” vs. reality, with “FIFTY” representing each respective “half,” and this is meant to express the concept of their travels in between the real world full of challenges and an ideal world that’s filled with nothing but love, friendship, and happiness. With their music and concept, FIFTY FIFTY seeks to share their journey with their fans and share their personal stories through a wide spectrum of music.

FIFTY FIFTY released their debut EP, The Fifty, in November 2022, which featured the lead single "Higher". In February 2023, they released their debut album, The Beginning: Cupid, along with the music video for the single "Cupid". The song was recorded in Korean and English. The track went viral on TikTok, making them the fastest K-Pop group to enter the US Hot 100 and UK Singles Chart, a feat accomplished within four months of its debut.

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