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August 7, 2023
10 Questions with ... Jim RyanBRIEF CAREER SYNOPSIS:
There's almost nothing I haven't done…OK, I've never worked in Country or religious radio, but otherwise have done it all from weekend DJ to part owner.
1. How would you describe your first radio gig?
Weird. I was 15 and doing record filing and grunt work at an AM daytimer when the night DJ didn't show up. The PD had a date and thought he would get lucky so he put me on the air. When I, in his words, "didn't suck too bad" he hired me for the shift. I was just part time. My first full time job was nights at WBLI/Long Island while I was still in high school.
2. What led you to a career in radio?
Dumb luck, but once I started on air, I fell in love with it and things worked out okay.
3. What did you love about working for and with the legendary Jerry Lee at WBEB/Philadelphia?
Jerry was such a visionary. At most jobs the owner would come into the PD's office and ask how we could run more commercials. Jerry would come in and ask how we could make the commercials sound better so listeners wouldn't tune out and we could get better results for our clients. We did so much research it was grad school for me. A perceptual every month and lots of television advertising and music tests. We actually did an auditorium test of Christmas music in 1995. It was the moment I learned that you can't beat the classics. Thanks Jerry!
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