Hayden Panettiere

Celebrating 125 years of business, Belk retail stores have announced a partnership with actress and Country singer Hayden Pannettiere, to pay homage to the roots of music and today's hottest southern songs.

"In the South, music is the way we breathe life into our stories," said Belk President Kathryn Bufano. "It's fundamental to the Southern lifestyle, and has a tremendous influence on fashion. We are thrilled to have the honor of working with Hayden. Next year will offer our customers a lot of fun and excitement through the Belk Brand."

Hayden Panettiere, who is best known for her roles in "Heroes" and "Nashville," will serve as ambassador to the Belk brand in 2014, by appearing in advertising, making special appearances and promoting the company via social media.

Another key piece of the "Modern. Southern. Music." campaign and celebration will be two sweepstakes in 2014. The first will offer brides and grooms-to-be the chance to win a performance by Grammy-winning singer songwriter Edwin McCain at their wedding. A second sweepstakes will offer the chance to win an all-expenses paid VIP trip for four to a concert by the winner's favorite artist, anywhere in the continental United States. Customers can visit belk.com for more details as they become available.

By Misti Douglas

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