Rachel Holder
Aug 25, 2013
Cellular One has announced a new advertising campaign featuring Country artist, Rachel Holder. In the campaign Rachel is dressed in Cellular One's black and red colors, while conveying various messages to consumers in Louisiana, Texas and Montana (the company's service areas). The new campaign will preview new products, enhanced services and focus on Cellular One's customer experience.
"We are excited about our new Cellular One campaign featuring Rachel Holder. She is a delightful young woman who is very committed to her music and is using her platform to help others. She is also featured on our billboard campaign which communicates the importance of not texting while driving," said Cellular One President/CEO, Jonathan Foxman. The company feels that 'Rachel's humble roots and universal appeal seem to be the perfect marriage to the brand's earnestness in being the market's most reliable provider.'
Additionally, Rachel will build upon that platform by visiting high schools to perform and talk about "No Texting and Driving" throughout the 2013-2014 school year.
For Information about Rachel Holder visit www.RachelHolder.com
By Misti Douglas