SEB

Mom + Pop Music has signed breakthrough artist SEB to a worldwide deal. The artist, whose captivating “seaside demo” – a dreamy, sonically inventive track has captivated fans and gatekeepers alike, earning millions of streams and a coveted spot on tastemaking playlists, including Spotify’s “Today’s Top Hits,” “Pop Rising” and "Songs Of Summer" and Apple Music’s “Viral Hits” and “Superbloom. The song will be on SEB’s forthcoming debut EP, It’s Okay, We’re Dreaming, set for release on July 30th. This collection finds the artist exploring themes of freedom and endless possibility that follows high school graduation, as the world opens up to youthful ambition.

SEB shared: “I’m so excited to be teaming up with a label who sees as far into the future as I do! Mom + Pop truly embodies everything I value, so I knew I was making the right choice.”

Mom + Pop co-owner Thaddeus Rudd shared: “We’re excited to partner with such a talented writer and producer, and excited to help build a long career, with SEB's ‘seaside_demo’ serving as a brilliant introduction to a great new artist.”

Growing up in Chicago – after hopping between New York, Haiti, Oklahoma and Miami – SEB has come a long way from freestyling over beats ripped from YouTube with his middle school rap group. Returning to New York for college, he interned at the iconic Electric Lady Studios where brief brushes with artistic giants spurred SEB on to seriously consider his artist project and make the move to L.A. SEB writes, produces, performs, and engineers himself - explores dreaming big and its real-life consequences through captivating lo-fi indie-pop. Since releasing his debut single “Boys Don’t Cry” in 2020 - and follow-ups “They Don’t Like Me,” “Coney Island,” and “seaside_demo” earlier this year - SEB has curated an engaged fan base which continues to grow (TikTok: 329k followers, 5.3 million likes, 1 million + creations for “seaside_demo”).

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