3OH!3

Boulder, Colorado's electro-pop duo 3OH!3 are back with their new single, "I'm So Sad" and a return to their original record label, Photo Finish. The new single from the 3OH!3's forthcoming album, NEED, was co-written by the duo's longtime friend Benny Blanco.

The accompanying video for "I'm So Sad" teleports viewers back to the signature creative style of the early aughts – electric colors, flawless use of clip art and a stunning range of emotional depth – and provides a cheeky reminder of 3OH!3’s prescient awareness of Internet Meme Culture™ along with a simultaneous, clever play against the song’s lyrics and deeper message.

3OH!3's Sean Foreman said, "I think life is about finding balance and having a sense of humor. ‘I’m So Sad’ checks both of those boxes for me. Growing up, I was taught to fight back or push away parts of myself that were negative-thinking, anxious, and sad. The notion of 'fighting demons' or telling feelings 'no' has always felt like the way one is told to cope. What I've learned in my own journey of mental health is that whatever I feel, when I feel it is welcome. This song is like a ‘welcome home’ party for my sad parts. It seems therapeutic to sing it loud over a big chorus. We all know there are more than enough party songs in the world about ‘feeling good’. Sometimes I just want to party sad.”

“We've all been sad, and we all know what it feels like to be down," added 3OH!3's Nathaniel Motte. "With ‘I'm So Sad,’ I wanted to honor those feelings of sadness and empathize with people who feel sad more often than others in a way that we've always tried to at 3OH!3. A way that's collective, a way that puts a happy face on something sad, and a way that (maybe incongruously) is fun. We wrote the song with Benny Blanco, whom we've worked with since 2008, and every time we get back in and write with Benny since then, we never skip a beat. We all share the same mantra of working hard at creative expression, laughing, enjoying our work, and mixing playfulness with heavy things, both sonically and thematically. He's been through experiences akin to ours, so when I left the studio and went back to Colorado to produce the song I wanted to make sure it did justice to feeling sad, but also use collective fun as a therapy for that individual sadness.”

Foreman and Motte formed 3OH!3 in 2004. The band is named after the 303 area code that previously encompassed the entire state of Colorado. 3OH!3 injected a surprise comeback with a new song "Lonely Machines (feat 100 gecs)" released last fall. The new album, NEED, will be 3OH!3's sixth album and first in five years. 3OH!3 previous releases include: NIGHT SPORTS (2016), OMENS (2013) STREETS OF GOLD (2010), WANT (2008), and self-titled 3OH!3 (2007).

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